Our Quality Promise
Our Quality Promise
Every batch we drop is something special.
• Great Taste Awarded - 2 Star
Dear Farmer Lakadong Turmeric was officially the first ever batch to be exported to the UK. It also carries a Geographic Indication (GI) tag, awarded by the Geographical Indications Registry of India (2024). This is a government-backed certification, the same class of protection given to Champagne, Parmigiano-Reggiano and Darjeeling Tea.
What does this mean for you?
- Origin is verified. Only turmeric grown in the Lakadong region of Meghalaya can legally carry this name.
- Quality is inherent to the land. Lakadong's unique soil and climate produce turmeric with naturally high curcumin content, typically 8–9%, compared to 2–3% in standard, supermarket varieties.
- Judged among 10,000 other entries at the Great Taste Food Awards.
Think of it as a little passport of provenance so what's in your jar is the real thing.
• Batch-by-Batch Lab Testing
Every single batch of our turmeric is independently tested before it reaches you. We test for:
- Pesticide residues - to confirm zero synthetic pesticide use
- Heavy metals - including lead, cadmium, arsenic, and mercury
- Curcumin content - to verify the potency you're paying for
• Indigenous Farming Over Organic Certification
You may have noticed we don't carry an organic certification logo.
Our turmeric is not 'certified' organic officially. Organic certification in India costs upwards of ₹50,000–₹1,00,000 per farm per year. Our farmers are family farms with small means and simply can't afford an organic certification yet.
Instead, our farmers use indigenous, pesticide-free farming methods passed down generations, long before the concept of organic existed as a marketing category. It means working with the land rather than against it. This is verified through our lab testing.
• Fair Farmer Economics
Quality starts with the people who grow it.
- Pay farmers 15% above fair trade rates, mainly paying them want they want to be paid. We don't like negotiating lower prices with them.
- Work directly with women-run processing facilities in Meghalaya and have expanded this as a blueprint for sourcing other ingredients like our Matara Cinnamon from Sri Lanka.
- Maintain direct relationships with farming families with no middlemen extracting value
Our Promise, In Plain English
When you buy from Dear Farmer, you're getting turmeric that is:
- Great Taste Awarded
- Lab Tested - every batch, for pesticides and heavy metals
- Ethically Sourced - farmers are paid what they want to be paid
- Authentically Indigenous - traditional rather than modern farming methods .
If you have questions about our quality process, we'd love to hear from you. Drop us a message.