OUR STORY

WHY DOES IT MATTER?

FROM THE FOUNDER.

Hi, I'm Henna! A lot goes to my migrant parents who collectively taught me everything I know about Ayurveda today. Growing up, I watched my mum mix spices like ajwain and cumin seeds to help digestion or apply turmeric, yoghurt and honey for glowing skin. It was these little potions that initially sparked my interest in natural wellness. 

This coupled with my interest in the environment, I studied Geography at university and did my dissertation in the economy of Indian mangoes! Life after uni was hard. I failed at my first job and started selling branded wellness products, which I didn't enjoy. But I learnt a lot - the ridiculous profit margins of some greedy multi-national companies and the problems facing farmers in India.

So I started Dear Farmer to bring powerful and tasty Ayurvedic herbs to the wider market, in a way that empowers the people who grew them.